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Proactive telephone counseling helps increase long-term smoking cessation

April 17, 2017

"In general," the authors write, "our findings have strengthened the support for proactive telephone counseling for smoking cessation. " They note, however, that few active-recruitment trials are available to evaluate the impact of the recruitment channel on prolonged/continuous abstinence, particularly in the midterm, and that additional data are urgently needed.

In an accompanying editorial, Damon Vidrine, Dr.P.H., and Jennifer Irvin Vidrine, Ph.D., of the University of Texas M. D. Anderson Cancer Center in Houston note that smokers in this study who responded to advertisements and other passive recruitment efforts were more willing to set a quit date in the next month compared to actively-recruited smokers. This suggests they were more highly motivated to quit.

Therefore, the editorialists write, the fact that active recruitment methods resulted in quit rates almost as high as passive recruitment has "enormous implications for the public health impact of quitline-delivered cessation treatment." They conclude that an important direction for future research will be to develop and extend active recruitment approaches.

Source: Journal of the National Cancer Institute